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People can download a CD-quality song for about 99 cents. And they do -- to such an extent that the music industry has been truly revitalized by this.

Knowing that, I find it amazing that people (the same people in many cases, I'm sure) will pay $2.50 or so to download an inferior-quality snippet of a song as a ring tone for their phone. When they tire of that ring tone (as they inevitably will), they'll go buy another. In many cases, too, they will lose those ring tones when they switch to a new phone -- and will buy them all over again.

Folks in the wireless biz I've talked to marvel at this, and shake their heads (all the way to the bank).

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This page contains a single entry by Alan Sawyer published on February 20, 2006 3:59 PM.

Raising the bar 35,000 feet - and falling far short was the previous entry in this blog.

Why do I subject myself to this? is the next entry in this blog.

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